WE’RE ON THE ROAD to Morocco.

For its spring/summer 2019 collection, J&M Davidson borrows from the North African country’s exotic colors, distinct architecture and bustling bazaars. The collection’s designs are imbued with the spirit of an extravagant traveler of the past who would dress up to journey.

Vibrant brights — named  Majorelle Blue, Cosmos Pink, Avocado Green and Acacia Yellow — embolden the accessories, and evoke Marrakesh’s luscious Jardin Majorelle, which was famously bought by Yves Saint Laurent in 1980.

Photos: Joseph Molines

Handbag shapes subtly mirror Moroccan architecture: The half-moon Arca bag references layered arches, while the Coura’s central handle echoes the distinct keyhole cutaway that punctuates many buildings. A drop-waisted dress is crafted from glistening gold and red silk in a nod to the shimmering metallics synonymous with mosaics.

A muted palette of neutrals — camel, ivory, powder gray and sand — conjures the colors of the
Moroccan landscape, creating easy pieces that glide effortlessly into an everyday wardrobe.
Traditional Moroccan embellishments like tassels and ties add feminine charm to romantic peasant blouses and bohemian maxi dresses; the pom-pom gives a playful flourish to the new Liberta handbag.

The collection also is characterized by the unexpected — bags that seem to be simple totes convert to clutches and bumbags (British slang for fanny packs); the use of gathering and drawstrings results in artful draping in dresses. Balloon shapes in sleeves and skirts create contemporary proportions with a nod to 1970s’ styling. A striped fabric, used to striking effect on a dress, appears to be woven but is actually an indulgent Liberty silk.

The collection’s points of inspiration might flavor it with a bohemian feel, but the designs are inherently luxurious — from the butter-soft leathers to the bold, yet understated, cuts. These touches — thanks to easy-to-wear silhouettes and discreet detailing — give the collection an air of breezy elegance.


About E. Vincent Martinez

E. Vincent Martinez is a fashion and lifestyle expert and the creator of Fashionado, a fashion, lifestyle and trend website. He was born in Havana, grew up in Miami, earned his B.F.A. from Miami’s Barry University, trained at the Penland School of Crafts (North Carolina) and earned an M.F.A. in photography from the Rochester Institute of Technology (New York). He’s a full-time professor at the Art Institute of Atlanta and the founder of “Doggies on the Catwalk,” an annual fundraiser that pairs celebrities with service dogs from Canine Assistants in a runway show.

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