THE 2017 FALL/WINTER LINE INCLUDES ALL SORTS OF RUNNING GEAR IN BLACK, PRIMARY COLORS AND FLORAL PRINTS.
Adidas by Stella McCartney debuted its 2017 fall/winter collection via an immersive virtual-reality experience meant to bring the season’s key looks to life. Our preview comes from E. Vincent Martinez and his Fashionado website.
The mid-July event was part of McCartney’s collections presentation in Tokyo, and included her womenswear and menswear mainlines, accessories, eyewear, swimwear and the new fragrance POP Blubell. McCartney, by the way, spells her Adidas line with a lowercase “a,” as in “adidas by Stella McCartney.” The line emphasizes the parallel worlds of city and nature.
“City life and the outdoors both provide a boundless source of inspiration for me,” says McCartney, 45, the daughter of singer Paul McCartney and the late Linda McCartney. Every design in the new collection “has been considered so women can get creative and thrive in different environments, no matter what workout they’re doing or what the weather is like.”
Adidas by Stella McCartney includes running jackets, shirts and shorts; sneakers; bodysuits; and tights in pink, yellow, black, red, blue and floral prints.
McCartney graduated from Central Saint Martins in the mid-1990s, then went on to work at Chloé in Paris before establishing her luxury fashion house in 2001. She defines her look as “sharp tailoring, natural confidence and sexy femininity.” Her refusal to use leather or fur is part of a commitment to leading “a responsible, honest, and modern company.”