DOES MAMA need a new pair of running shoes? How about Daddy and the kids? If they’re city dwellers, Adidas has something new for them.

PureBOOST GO — a silhouette created for the street runner — is designed for changing directions and a running experience that, Adidas says, is “thrilling and accessible for everyone.”

Photos courtesy of Adidas

The PureBOOST Go features an expanded landing zone — a wider forefoot platform for better stability during multidirectional movements. The circular knit upper, made of a breathable fabric, is meant to improve flexibility and freedom of movement step by step. The full-length BOOST midsole is meant to give runners excellent energy return.

“For me, there’s nothing more thrilling than running the streets through my city,” says Kwasi Kessie, captain of Adidas Runners New York City. “It’s exciting because it’s raw and unpredictable, and discovering the city in this way is totally unique.”

A black-and-white PureBOOST Go was introduced in limited release in early July. An exclusive U.S. edition, in white with gray detailing, followed July 19. The PureBOOST Go in charcoal is available Aug. 22 online and Aug. 29 in stores.

Adidas has PureBOOST Go shoes for men, women and children ($100-$170). Details HERE


About E. Vincent Martinez

E. Vincent Martinez is a fashion and lifestyle expert and the creator of Fashionado, a fashion, lifestyle and trend website. He was born in Havana, grew up in Miami, earned his B.F.A. from Miami’s Barry University, trained at the Penland School of Crafts (North Carolina) and earned an M.F.A. in photography from the Rochester Institute of Technology (New York). He’s a full-time professor at the Art Institute of Atlanta and the founder of “Doggies on the Catwalk,” an annual fundraiser that pairs celebrities with service dogs from Canine Assistants in a runway show.

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