Photo: JP Yim/Getty Images for Fenty PUMA by Rihanna

Barbados-born singer, songwriter and actor Rihanna introduced her latest Fenty by PUMA collection at New York Fashion Week with plenty of style: It kicked off with three bikers revving their motorcycles and doing backflips over an elevated pile of millennial pink sand.

The name of the 3-year-old line, incidentally, comes from Rihanna’s own: Her full name is Robyn Rihanna Fenty.

The spring/summer 2018 collection blends beach chic with motorsport sexy, and luxury with sport. The collection “is a mix between two worlds: motocross and surf,” she said. “It was a challenge to bring them together, but it ended up being the perfect combination.”

True to the line’s DNA, Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-conscious styles. Perennial collection favorites are reimagined in seasonal-appropriate fabrics and colors.


The classic Track Suit is updated with a surf-inspired twist — neon bungee cords and super-lightweight, rubber-coated leather. The iconic laced leggings are refashioned with bungee cords and cutouts in pop colors ranging from cherry tomato, bae and evening blue. Details include two never-before-seen images of Rihanna in funky executions like triptych and distorted checkerboard overlays featured on best-selling styles like the crew neck long-sleeve tees, short-sleeve tees and oversized hoodies.

The collection introduces swimwear with curve-hugging mono-kinis and body-confident bikinis. Swimwear pieces pair with such summer apparel must-have’s as terry-toweling hoodies, oversized graphic sweatshirts, and basketball and booty shorts. The neon hits, wet-look gel prints, wetsuit pullers and rubber patch details throughout the collection are a nod to throwback surf and extreme watersport culture.

Photo: JP Yim/Getty Images for Fenty PUMA by Rihanna

Paying homage to PUMA’s history in motorsports, Rihanna turns classic performance-racing gear into runway-ready looks with lightweight leathers, nylon and air-tech mesh. Technical race suits and driving pants rendered with checkered-flag graphics, sporty decals and motorsport gear go from forever faster to forever fashion.

The newest version of her popular Creeper sneaker features neoprene materials, gravity-defying translucent stacked soles and bungee-cord laces. Sexy thong-heeled sandals, ankle-strap heels and bungee cord lace-up shoes feature a split PUMA cat on the heel. Also new are slides designed as espadrille slip-ons and a combo leather-neoprene neon pool slide. Boots in deep forest green, triple black and golden beige come with sock-like and bungee cord features and rich supple suede.

Exaggerated carryalls, a metallic puffy barrel bag, surfer ankle straps and chokers are splashed with Fenty-PUMA branding. Summer visors and classic baseball caps with branded nylon webbing and rubber-coated clips complement dye-cut logo headwear and buckets. The unique scuba duffle, an array of backpacks and a giant bum bag round out the season’s accessories.

The Fenty PUMA by Rihanna spring/summer ’18 collection will reach lifestyle and fashion retailers in March.




About E. Vincent Martinez

E. Vincent Martinez is a fashion and lifestyle expert and the creator of Fashionado, a fashion, lifestyle and trend website. He was born in Havana, grew up in Miami, earned his B.F.A. from Miami’s Barry University, trained at the Penland School of Crafts (North Carolina) and earned an M.F.A. in photography from the Rochester Institute of Technology (New York). He’s a full-time professor at the Art Institute of Atlanta and the founder of “Doggies on the Catwalk,” an annual fundraiser that pairs celebrities with service dogs from Canine Assistants in a runway show.

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