Apple has made being enchanting part of its business model, releasing irresistible products such as the iPhone and iPad. If you’ve been unable to resist their siren call, or if you’d like to create that kind of buzz on your own, pick up a copy of Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki ($26.95 hardcover; $12.99 Kindle version). It’s a how-to manual for making friends and influencing people in the digital world.

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